Marketing Minor
The Marketing minor provides students with a background in marketing concepts, practices, and issues. The basic elements of the marketing process are explored. Theoretical and practical applications in marketing in the business environment are the focus.
Program Requirements
| Code | Title | Credits |
|---|---|---|
| BUS-101 | INTRODUCTION TO BUSINESS | 3.00 |
| BUS-311 | FOUNDATIONS OF MANAGEMENT THEORY | 3.00 |
| BUS-321 | PRINCIPLES OF MARKETING | 3.00 |
| BUS-421 | MARKETING RESEARCH | 3.00 |
| BUS-482 | INTERNATIONAL MARKETING | 3.00 |
| ECON-201 | PRINCIPLES OF MACROECONOMICS | 3.00 |
| or ECON-202 | PRINCIPLES OF MICROECONOMICS | |
| Program Electives | ||
| Select two from the following: | 6.00 | |
| PROMOTION METHODS | ||
| CONSUMER BEHAVIOR | ||
| RETAIL MARKETING | ||
| MARKETING MANAGEMENT | ||
| PUBLIC RELATIONS | ||
| Total Credits | 24.00 | |