The Applied Management & Marketing program prepares students for the rewarding challenges in management and marketing. Students are taught technical skills and best practices needed for success and advancement. The first year of the program concentrates on entry-level skills, attitudes, and knowledge. The second year emphasizes supervisory and management skills needed to manage various types of businesses and organizations as well as entrepreneurial skills to start their own business or organization. Classes utilize hands-on learning to create real-world experiences. Courses allow for part-time employment in career-related jobs. The Applied Management and Marketing program also provides a solid foundation for further education.  

Upon completion of the Applied Management & Marketing Associates degree, students will:

• Develop a business plan
• Plan, organize, and communicate effectively through writing, listening and speaking
• Achieve both individual and team goals through planning and organization
• Supervise and manage daily operations in retailing
• Demonstrate understanding of sound business decisions, including financial, legal and ethical factors

Completion of a Technical Skills Assessment is required.

General Education Requirements 

Program Requirements

Sequential Plan of Study

While the career opportunities are endless, an AAS in Applied Management and Marketing prepares for the choices including:

• Entrepreneurship
• Marketing Management
• Operations Supervision
• Sales Management

Check out the U.S. Bureau of Labor Statistics website for more information about the potential careers above.