Applied Management & Marketing AAS

The Applied Management & Marketing program prepares students for the rewarding challenges in management and marketing. Students are taught technical skills and best practices needed for success and advancement. The first year of the program concentrates on entry-level skills, attitudes, and knowledge. The second year emphasizes supervisory and management skills needed to manage various types of businesses and organizations as well as entrepreneurial skills to start their own business or organization. Classes utilize hands-on learning to create real-world experiences. Courses allow for part-time employment in career-related jobs. The Applied Management and Marketing program also provides a solid foundation for further education.  

Upon completion of the Applied Management & Marketing Associates degree, students will:

  • Develop a business plan
  • Plan, organize, and communicate effectively through writing, listening and speaking
  • Achieve both individual and team goals through planning and organization
  • Supervise and manage daily operations in retailing
  • Demonstrate understanding of sound business decisions, including financial, legal and ethical factors

Completion of a Technical Skills Assessment is required.

General Education Requirements 

Written Communication
Select one of the following:3.00
WRITING AND RHETORIC I
Oral Communication
Select one of the following:3.00
FUNDAMENTALS OF ORAL COMMUNICATION
SMALL GROUP COMMUNICATION
PUBLIC SPEAKING
Mathematical Ways of Knowing
Select one of the following:3.00
FINITE MATHEMATICS
MATH FOR TECHNOLOGY
STATISTICAL REASONING
MATH IN MODERN SOCIETY
COLLEGE ALGEBRA
FINITE MATHEMATICS
COLLEGE ALGEBRA AND TRIGONOMETRY
STATISTICAL REASONING
CALCULUS I
STATISTICAL METHODS FOR THE SCIENCES
MATHEMATICS FOR ELEMENTARY TEACHERS II
Social & Behavioral Ways of Knowing
Select two of the following:6.00
PRINCIPLES OF MACROECONOMICS
PRINCIPLES OF MICROECONOMICS
DIVERSITY IN ORGANIZATIONS
HUMAN RELATIONS IN ORGANIZATIONS
Total Credits15.00

Program Requirements

ACCPT-214COMPUTERIZED ACCOUNTING3.00
ACCPT/AC-231PRINCIPLES OF ACCOUNTING I3.00
GNBPT-110BUSINESS COMPUTER SKILLS3.00
GNBPT-112EXCEL3.00
GNBPT-202FINANCIAL BUSINESS APPLICATIONS3.00
LAWPT-265BUSINESS LAW I3.00
MGTPT-101INTRODUCTION TO BUSINESS3.00
MGTPT-194INTERNSHIP IN MANAGEMENT3.00
MGTPT-205SMALL BUSINESS MANAGEMENT3.00
MGTPT-220SUPERVISION3.00
MGTPT-270BUSINESS ETHICS3.00
MGTPT-275INTRO HUMAN RESOURCE MANAGEMENT3.00
MKTPT-130INTRODUCTION TO MARKETING3.00
MKTPT-207RETAILING3.00
MKTPT-235CAREER SKILLS3.00
Completion of a Technical Skills Assessment is required
Total Credits45.00

Sequential Plan of Study

Plan of Study Grid
First Year
FallCredits
COREMathematical Ways of Knowing 4.00
ENGL-101 WRITING AND RHETORIC I 3.00
GNBPT-110 BUSINESS COMPUTER SKILLS 3.00
MGTPT-101 INTRODUCTION TO BUSINESS 3.00
MKTPT-130 INTRODUCTION TO MARKETING 3.00
 Credits16.00
Spring
COREOral Communication 3.00
GNBPT-112 EXCEL 3.00
GNBPT-202 FINANCIAL BUSINESS APPLICATIONS 3.00
MKTPT-207 RETAILING 3.00
Program RequirementSelect ECON-201, ECON-202, HRPT-184 or HRPT-185 3.00
 Credits15.00
Second Year
Fall
MGTPT-194A INTERNSHIP IN MANAGEMENT I 3.00
MGTPT-205 SMALL BUSINESS MANAGEMENT 3.00
MGTPT-270 BUSINESS ETHICS 3.00
MGTPT-275 INTRO HUMAN RESOURCE MANAGEMENT 3.00
Program RequirementSelect ECON-201, ECON-202, HRPT-184 or HRPT-185 3.00
 Credits15.00
Spring
ACCPT-214 COMPUTERIZED ACCOUNTING 3.00
ACCPT-231 PRINCIPLES OF ACCOUNTING I 3.00
MGTPT-220 SUPERVISION 3.00
MKTPT-235 CAREER SKILLS 3.00
LAWPT-265 BUSINESS LAW I 3.00
 Credits15.00
 Total Credits61.00

While the career opportunities are endless, an AAS in Applied Management and Marketing prepares for the choices including:

  • Entrepreneurship
  • Marketing Management
  • Operations Supervision
  • Sales Management

Check out the U.S. Bureau of Labor Statistics website for more information about the potential careers above.