Marketing Minor

The Marketing minor provides students with a background in marketing concepts, practices, and issues. The basic elements of the marketing process are explored. Theoretical and practical applications in marketing in the business environment are the focus.

Program Requirements

BUS-101INTRODUCTION TO BUSINESS3.00
BUS-311FOUNDATIONS OF MANAGEMENT THEORY3.00
BUS-321PRINCIPLES OF MARKETING3.00
BUS-421MARKETING RESEARCH3.00
BUS-482INTERNATIONAL MARKETING3.00
ECON-201PRINCIPLES AND THEORY OF MACROECONOMICS3.00
or ECON-202 PRINCIPLES AND THEORY OF MICROECONOMICS
Program Electives
Select two from the following:6.00
PROMOTION METHODS
CONSUMER BEHAVIOR
RETAIL MARKETING
MARKETING MANAGEMENT
PUBLIC RELATIONS
Total Credits24.00

Summary

Program Requirements18
Program Electives6
Total24